John Gerum, Wine Expert
The Story of West Coast Wine Education

West Coast Wine Education was created from a desire to help the general public become more educated consumers in the world of wine. After years of being approached by individuals wanting to expand their knowledge, experiment with new wines, increase their confidence, and feel relaxed ordering wines in restaurants, West Coast Wine Education was launched in 2004.

Over the past few years our company has adjusted to the changing needs of the consumer as well as the evolving economic situation. We still offer a number of unique and enjoyable workshops and class series, however are now also working with a number of non-profit societies on their fundraisers of making local wine tasting events available to the public. The semi-annual Best of BC Wines Uncorked ( www.bcuncorked.ca ) is a great example of this as it continues to grow and draws between 200 and 300 people to each event in support of the Port Moody Arts Centre Society.

The on-going wine clubs have expanded and are now available year round and continue to be popular and relevant to emerging global wine trends as well as our local BC market.

We have had thousands of satisfied students and attendees during our years of operation and would like to thank each and every one for their continued support of West Coast Wine Education.

Our commitment is to continue to offer new and interesting programs as a result of the increasing need for consumers to expand their knowledge in the ever changing world of wine.


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About John Gerum - Wine Expert & Sommelier

Tired of standing in the aisles of your local wine store, struggling to choose between Australian and Okanagan reds? Frustrated by long restaurant wine lists, and overwhelming wine tasting events?

Wine expert John Gerum is here to help. Friendly, experienced and organized, John has been creating custom wine classes for over ten years. He has developed and taught hour-long introductory wine classes and advanced wine seminars several months in duration to groups ranging from three to three hundred. He has an unending interest in wine education and enjoys assisting consumers make more informed choices.

For twenty years John had worked in fine dining and luxury hotel management. His focus on wine education led him to obtain an Advanced Wine Certificate from the European based Luxury Forte Hotels in Toronto more than a decade ago. He was instructed by renowned Master Sommelier Andrew Laliberté, and has since been granted membership and certification from the International Sommelier Guild. He attends many wine education workshops and tastes hundreds of wine samples each year to keep his wine knowledge up to date.

Son of a chef, grandson of a Maitre 'D, John grew up with an insider's appreciation of fine foods and wine. His natural curiosity led him to discover the pleasures and principles of pairing food and beverages for the most satisfying results. John has created wine lists for restaurants, hotels and trade centres across Canada. As Catering Director, Banquet Manager and Trainer at the International Centre, National Trade Centre and Hotel Vancouver, he has traveled and tasted extensively through the wine regions of Ontario, British Columbia and California.

John has created and instructed wine courses and workshops for corporations, colleges and universities. He also assisted in the writing of the most recently revised Serving it Right program for the provincial government. John consults for retail wines stores throughout the Lower Mainland area where he is responsible for wine buying, sales, public relations, staff training and development.

John enjoys speaking and writing about the world of wine. He has appeared on Global TV and CBC Radio and has been published in the Seattle Times, Chicago Tribune, Vancouver Province, Calgary Herald and other newspapers and magazines. He currently writes a bi-monthly wine column for Vannet Newspapers.

Approachable and professional, John has been called on to personally serve Her Majesty Queen Elizabeth II, Prime Ministers, Presidents, Provincial Premiers, entertainers and major sports celebrities.


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